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Why and How to Creat your FREE WEBSITE
Picture this: you have a website and you're using it to market your products and services.
Many visitors will click on your website and they will all have one question on their minds. What's the question, you ask?
The question is: what’s in it for me? Whatever kind of industry you’re in, it’s likely that you’re in the business of serving your customers. One of the best ways to offer stellar customer service via a website is to tailor it to the needs of your target audience hence using a website with AI.Image by Tung Nguyen from Pixabay
WHY USE A WEBSITE WITH AI-WEBHOSTS?
Ideally, you should be able to anticipate the needs and intentions of your ideal customer, then use that information to customise a website into a sort of cosy environment where your visitors like to stay and spend money (think: the feeling you get at your favourite café or a bookstore). That’s all about the experience!
In other words, your goal is to build an extraordinary website experience for your customer, where they feel valued and seen. If you can do that, then you’re nailing website personalization!
However, with all the other aspects of doing business, focusing on website personalization can be a time-consuming task – and quite a difficult one.
The development of technology has brought on many novelties that can make running your business simpler and there is one helpful tool in website personalization that you can rely on – and that is artificial intelligence
But what does artificial intelligence mean in the context of website personalization?
Just like the word says, it’s the kind of intelligence that can mimic the way a real human thinks. Here’s how it works: you feed it with data about your customers and your desired outcome (typically, conversion) and in return, artificial intelligence makes its own decision on how to make your desired outcome happen. Amazing, right?
Now that we’ve established that a website with AI can be your ally in having a higher conversion rate, let’s take a look at some benefits of using it for website personalization:
1. AI AS A VIRTUAL SHOP ASSISTANT
A website with AI can act as a virtual shop assistant to your customers, which can lead them to spend more than they initially intended to.
When a customer is shopping in a physical shop, if they need some help or a recommendation, there’s typically a sales person ready to help them out. You can mimic that sort of experience on your website too, by using Artificial Intelligence.
How? Artificial Intelligence has algorithms that can collect data from every purchase your customers make in real-time. In a virtual setting, it can keep track of every item they click on, reserve, put in their cart, buy or give up on buying, words that they type into a search bar and much more.
Based on this information, AI can predict what other items might pair well with their recent purchase or what else may cater to their needs. Then, AI can use those predictions to make suggestions to your customers as to what else they could buy.
For example, if a customer purchases a bridesmaid dress on your website, upon clicking “buy” AI could open up a “people who have purchased it have also purchased” or a “related items” section that offers your customer shoes and accessories that pair well with the dress.
To sum it up, you can use Artificial Intelligence to anticipate the needs of your buyer and keep them coming back to spend more money on your website.
2. A WEBSITE WITH AI FOR CUSTOMER CARE
You can use Artificial Intelligence to show each of your customers that you care about them specifically.
Image by Markus Winkler from Pixabay. Not every consumer cares about or prioritises the same things.
For example, if a busy businesswoman has only a five-minute break before her next appointment, she will want fast customer service when grabbing a cup of coffee at Starbucks.
And, an elderly man who lives by himself will want to hear a compassionate customer service rep on the other side of the phone, if he dials a call centre for help with an appliance, car or anything else.
It can be difficult to cater to the specific needs of the consumer, when they vary widely. Artificial Intelligence makes this easier. AI is capable of continuously learning about your ideal customer’s habits and needs. Engage in a conversation with your customer with the help of a chatbot to learn more about what they need and what they expect.
It can identify patterns such as the time of day when your visitors buy the most, how many times per day or week they return to your website, what kind of products they’re most interested in, what deters them from making a purchase and so much more.
By using these collected insights, AI can offer each customer content that’s personalised to their purchase history and other behaviour on your website. By doing so, you can make your customer feel like they're important to your business as a specific individual.